Reserve Motorworks wasn’t built overnight—and it wasn’t built by accident. The dealership is the result of decades spent inside automotive culture, motorsports, restoration, and enthusiast communities. At the center of it are Justin Surprenant and Mallory Surprenant , a husband-and-wife team combining hands-on automotive experience with deep industry knowledge. We sat down with Justin to talk about where Reserve Motorworks began, what makes it different, and why Wisconsin fel

Wisconsin has no shortage of people who love cars—but finding a community that truly understands craftsmanship, history, and driving experience is something else entirely. The Reserve Society was created for enthusiasts who care about more than horsepower alone. It’s a private automotive community built around shared appreciation, thoughtful ownership, and meaningful connection. Hosted by Reserve Motorworks, the Reserve Society brings together Wisconsin car enthusiasts who

Selling a special car can feel overwhelming. Choosing the right platform, preparing the vehicle properly, managing inquiries, and navigating the sale process all take time—and experience. At Reserve Motorworks, we offer full-service vehicle consignment , helping owners sell their cars confidently through Bring a Trailer and other strategic channels , not just a single marketplace. Our role is simple: to manage the entire selling process and maximize results , whether that mea

Dry ice blasting allows us to clean vehicle surfaces thoroughly without damaging original materials, making it ideal for classic cars, exotic vehicles, and collector-grade automobiles.